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| The Look of Every Landlord Everywhere |
My marketing method of choice is mail. It is more expensive than social media, but at least before my flyer/postcard is thrown out, someone touched it. And perhaps they remember touching some similar piece of mail before. Through the years, I have had enough Pavlovian success with this method to make me come back to it time and time again.
Today I sent out postcards. This campaign is directed at landlords who are pretty much complete with being landlords, which is a topic near and dear to my heart. As I addressed each card, I tried to envision the recipient looking at the picture and thinking, "Yea, I should call the number on the back."
My graphic artist friend, Scott, helped me design the postcard. It went through a committee review (consisting of Marty, Buckaroo, Polly, Ollie, Finn and a few other folks with opinions). Is it the greatest marketing campaign ever? Probably not, but all I need is one call to make the campaign successful. Just one.
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