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| Yes, He Included This Picture |
Below is an e-mail I got today, with nothing changed but this guy's name. It is from some fellow who wants me to advertise on his ball washers at the golf course he works for.
There is so much wrong with this e-mail. But hey! The lucky individual who gets this opportunity will have "crowds of captive audiences" reading his/her ad. Incidentally, I doubt there are 60,000 golfers who play at this particular course. I question the rest of his statistics too, but who knows?
Hello,
We are going to feature a local real estate agent on the front of our NEW BALL WASHERS for two full years at the Arizona Golf Resort!
Attached to this email is an example of what the new ball washers will look like at the Arizona Golf Resort. Their address is 425 S Power Rd, Mesa, AZ 85206.
The Arizona Golf Resort gets over 60,000 rounds of golf played every year. You would have a large, full color display at the tee-off area where crowds of captive audiences wait to play the hole. Most of the 60,000 golfers will engage the device and ultimately come face-to-face with your promotion for lengthy periods of time. These are professionally crafted displays which are next to par, yardage, handicap information, and other crucial information needed to play the hole correctly. YOUR MESSAGE IS FORCEFULLY DELIVERED TO TENS OF THOUSANDS OF WEALTHY INDIVIDUALS.
The cost includes all graphic art work you may need designed or adjusted. Normally, the cost is $395 for one full year, however we are currently offering a seldom seen promotional opportunity. For a limited time, the one time fee is $395 FOR TWO FULL YEARS!
We are going to feature a local real estate agent on the front of our NEW BALL WASHERS for two full years at the Arizona Golf Resort!
Attached to this email is an example of what the new ball washers will look like at the Arizona Golf Resort. Their address is 425 S Power Rd, Mesa, AZ 85206.
The Arizona Golf Resort gets over 60,000 rounds of golf played every year. You would have a large, full color display at the tee-off area where crowds of captive audiences wait to play the hole. Most of the 60,000 golfers will engage the device and ultimately come face-to-face with your promotion for lengthy periods of time. These are professionally crafted displays which are next to par, yardage, handicap information, and other crucial information needed to play the hole correctly. YOUR MESSAGE IS FORCEFULLY DELIVERED TO TENS OF THOUSANDS OF WEALTHY INDIVIDUALS.
The cost includes all graphic art work you may need designed or adjusted. Normally, the cost is $395 for one full year, however we are currently offering a seldom seen promotional opportunity. For a limited time, the one time fee is $395 FOR TWO FULL YEARS!
There are two things which make this different from all the other marketing you may be doing right now:
- 1. Who your audience is: The average annual income of the golfers at this course is $100,951. Approximately 91% are homeowners and 38% have interest in purchasing a luxury property. This is an upscale, high volume course which attracts a wealthy clientele.
- 2. The way your ad is delivered to the audience: it is a large display in front of captive audiences at tee off areas where golfers constantly approach and engage face-to-face for considerable periods of time.
Our company has an 87% renewal rate and that is because our customers find this form of marketing profitable.
Of course your existing customers that golf out there will feel more confident seeing your brand in the local market, and then there are great word of mouth referrals from this as well: "Hey I used them before, they took care of me when...!". This golfer is saying this to his best 3 buddies hes golfing with, which is the best kind of referral you can receive.
Please reach out to me if you are interested so we can get your reservation started which only takes about 90 seconds. We assign you a graphic designer to help you put together the artwork. They ask for simple photos, logos, information, and a brief description of how you would like it to look. You have 2-3 weeks to submit that artwork to my art department, and you have the final approval on the art before it goes out. Your term does not start until your promotion is actually at the course.
Let me know what you think!
Please reach out to me if you are interested so we can get your reservation started which only takes about 90 seconds. We assign you a graphic designer to help you put together the artwork. They ask for simple photos, logos, information, and a brief description of how you would like it to look. You have 2-3 weeks to submit that artwork to my art department, and you have the final approval on the art before it goes out. Your term does not start until your promotion is actually at the course.
Let me know what you think!
--The Guy Who Wrote This (name changed to protect the clueless).
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